Millions of people around the world have been talking about brand Ireland over the course of this St. Patrick's Day weekend. This year, for the first time, Tourism Ireland can assess the value of that engagement and compare it to the investment we have made in creating branded messaging. Tourism Ireland is currently ranked the ...

pubblicato il: 19/03/2012 - 12:00

Ben Silbermann started working on Pinterest in 2009. The social curation site entered into open beta mode in March 2010 and began to gain traction in the second half of 2011. As of January 2012, there are over 10 million monthly Pinterest users. Pinterest usage was dismally low for more than a year (by the ...

pubblicato il: 19/03/2012 - 11:24

The role of CMO varies from company to company more than any position in the C-suite. Some CMOs play the "staff" role of centralized brand stewards who try to influence "line" marketing but have little direct control of the marketing activities in the business units. Others have direct responsibility over the line marketing functions that ...

pubblicato il: 22/03/2012 - 17:55

Apple this morning gave what amounts to a partial answer on how it will spend its large cash pile. With the new $2.65 a share quarterly dividend asnd a $10 billion three-year stock repurchase plan, the company will be giving back about $45 billion to shareholders over the next three years. But all of that ...

pubblicato il: 19/03/2012 - 14:54

Throughout the brutal and agonizingly long recession, only one large metropolitan area escaped largely unscathed: , D.C. The city that wreaked economic disasters under two administration last year grew faster in population than any major region in the country, up a remarkable 2.7 percent. The continued steady growth of the Texas cities, which dominated the ...

pubblicato il: 19/03/2012 - 14:54

We expect Oracle's cloud-based software offerings to generate increasing revenues in the coming years as it integrates its acquired products into its own cloud portfolio and cross markets them to existing customers.

pubblicato il: 19/03/2012 - 14:54

Apple has no plans for a stock split. CEO Tim Cook, speaking on the company?s conference call this morning to announce their plans to initiate a $2.65 a share quarterly dividend and to buyback up to $10 billion of its common stock, also said that the company has looked at but decided against splitting the ...

pubblicato il: 19/03/2012 - 14:54

lives in Shanghai and writes about tech investment in China for and at www.youngchinabiz.com. (Nasdaq: BIDU) may be China?s undisputed Internet search leader, but new reports circulating about an abrupt collapse of talks over a new video partnership illustrate just how dependent this company is on less-than-ethical business practices like piracy and stealth advertising for ...

pubblicato il: 19/03/2012 - 14:54

A website is an opportunity for a business owner to tell visitors what the business is, what it has to offer, as well as who is behind the scenes and anything else that might be valuable to visitors. Here are some do's and don'ts to keep in mind when designing a website: 1. ??Do state ...

pubblicato il: 19/03/2012 - 13:55

It was not quite a national or MLS record crowd but nevertheless it was an impressive turnout that welcomed Major League Soccer and the Fire to Montreal on Saturday. (If you are just interested in the result go to the end!) The attendance at Olympic Stadium set a new record for a soccer game in ...

pubblicato il: 19/03/2012 - 13:55