So often, brands are considered the outcomes - the finished products of a business. For the inventive, brands can crawl inside the business. They are revealing research probes. The results learned can be stunning. Traditional logic: Any badly managed company will almost certainly manage its brands poorly. Maverick logic: Use the brand itself as a ...

pubblicato il: 26/03/2012 - 16:56

Thank you, and Tony Sparano. Because of your respective decisions, we now have Tim Tebow headed to the Big . Playing second-fiddle (for now) to starting QB Mark Sanchez on-the-field, and maybe only second fiddle as of now to Jeremy Lin off-the-field. Wednesday afternoon it was announced that the Jets shipped a fourth- and sixth-round ...

pubblicato il: 21/03/2012 - 21:26

? If politics is the art of the possible, graceful exits are the art of the impossible. It?s very hard to resign from public office under a cloud of suspicion and come up smelling of roses. But timing does matter.??In the foul-mouthed BBC comedy ?The Thick Of It?, a satire on New Labour, a bullying ...

pubblicato il: 13/03/2012 - 07:20

Forbes Travel Guide looks inside the Mandarin Oriental Hotel Group's rebranding of Atlanta's The Mansion on Peachtree hotel.

pubblicato il: 13/03/2012 - 19:25

It?s not hard to measure how much energy you use on a treadmill or bicycle. But what about sparring at the dojo? Science Now discusses physiologists in Brazil who wanted to measure the distribution of energy in non-cyclical exercises, like Judo. Emerson Franchini at University of S??o Paulo devised a mask attached to a portable ...

pubblicato il: 22/03/2012 - 16:56

Podcasting is a funny medium. The name itself manages to be both futuristic and a bit dated, redolent of 2007, when it still seemed like podcasts might be the next big thing in media. Instead, for most practitioners, it's still a format in search of a business model. Marc Maron is a notable exception.

pubblicato il: 13/03/2012 - 18:54

Don't fret over your employees office pool. Embrace it.

pubblicato il: 17/03/2012 - 15:53

Typically this time of year, the Bluegrass State enjoys a lush Southern Spring and looks forward to the first meet at the gorgeous Keeneland racetrack in in April, in the run-up to the Kentucky Derby, the first Saturday in May. But truly, all anyone can talk about or think about is basketball: the Final Four ...

pubblicato il: 27/03/2012 - 22:21

With the possible exclusion of the tiny handful of Americans who still have perfect brackets, there?s no one more excited about the commencement of the second round of March Madness than Craig Bierley or Jim DeTrude. They?re brandmeisters at Buick and Infiniti, respectively, who have placed big bets on the NCAA Men?s Basketball Tournament this ...

pubblicato il: 22/03/2012 - 20:25

March Madness represents that rare and magical moment when our highly partisan, attention-deprived, and often coarse culture coheres around a simple innocent pursuit. In this moment we transcend differences of race, class, party, geography and gender to root for the underdog, to passionately back small, obscure schools we never knew existed (LIU-Brooklyn?), to embrace school mascots we heretofore had no name for (Clutch, Cosmo, Mr. Cat, Mr. Wuf, Prospector Pete, Big Al, and The Billiken) and to collectively and simultaneously engage in what President Obama termed a "national passtime" with tens of millions of our fellow citizens. During March Madness we become, as Langston Hughes wrote, "America again."

pubblicato il: 13/03/2012 - 00:23