The move to leverage around movies has been largely a marketing task to date. There are apps that will remind you when a movie you wanted to see is released, one that sound-scans trailers you like and pushes it out on Twitter and Facebook, one that ranks the potential of a movie?s first weekend box ...

pubblicato il: 23/03/2012 - 16:22

Gary Oldman is an excellent actor who has deserved each and every one of his awards. And with dozens of movies, such as Rosenkrantz and Guildenstern Are Dead and a few Harry Potter films, under his belt, he's had to memorize approximately ten bazillion of lines of dialog. But his memory failed him a few months ago, when he misplaced his script for The Dark Knight Rises.

pubblicato il: 26/03/2012 - 19:57

On 'Star Trek', George Takei may have been a peaceful explorer. But in social media, he's conquered Facebook in less than a year. In this interview he talks Facebook and his other projects.

pubblicato il: 23/03/2012 - 18:55

We all suspect that there is no smoke like Greg Smith without some fire. Goldman Sachs must quench those internal flames, once and for all.

pubblicato il: 14/03/2012 - 20:55

Things were very different -- yet some things weren't that different at all.

pubblicato il: 23/03/2012 - 22:10

Lots of people have views about U.S. military spending. Liberals and libertarians think we spend far too much on defense. On the other side, Mitt Romney speaks for many conservatives in arguing that we should spend more: "If you do not want America to be the strongest nation on Earth," says Romney, "I am not your President. You have that President today." But while we usually think of military spending in terms of foreign wars and joint strike fighters, we often neglect one of the biggest growth drivers of the U.S. defense budget: health care.

pubblicato il: 13/03/2012 - 05:32

Moneyball, the book and movie about how the A?s fielded contending teams on a shoestring, is a term that marketers love to bat around these days. The idea is that they don?t have to depend mainly on expensive television and magazine ads to get their messages out to consumers. Instead, they can use social media ...

pubblicato il: 20/03/2012 - 23:25

I was settling in with my new copy of The New Yorker, and read James Surowiecki?s Financial Page, on how the Japanese clothing chain Uniclo (where the one and only gets his skinny ties) has managed to become so successful. The counter-intuitive answer? Uniclo hires lots of salespeople to make sure that when people enter ...

pubblicato il: 22/03/2012 - 15:26

At almost every business two things are happening: The footprint of IT is rapidly expanding and the IT department is losing control of what end-users are doing. Reactionary IT managers are attempting to maintain control, clearly a losing battle. In a world teeming with SaaS applications and Bring-Your-Own-Devices, people are going to use what they ...

pubblicato il: 22/03/2012 - 15:26

Great communication changes people. It changes the way they feel. It changes what they do. The secret to inspiring others is connecting an idea or a vision with a hope or a need. Great communicators leverage their message and story in one way or another to make a connection and compel change. HOPEHIV's Phil Wall ...

pubblicato il: 14/03/2012 - 12:23