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How Intel Does Marketing, Moneyball-Style    permalink
Moneyball, the book and movie about how the A?s fielded contending teams on a shoestring, is a term that marketers love to bat around these days. The idea is that they don?t have to depend mainly on expensive television and magazine ads to get their messages out to consumers. Instead, they can use social media ...

pubblicato il: 20/03/2012 - 23:25
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